The Importance of Design, Branding and Personalisation on Your Website

Importance of design, branding and personalisation for your website

What’s makes design, branding and personalisation so important for your website? It creates trust and connection with your clients.

Your customers want to know more about you and your business before working with you, and your brand is able to tell your customers what kind of business you are.

Are you high energy, vibrant brand? Or a calm, empathetic brand? These are two polar opposite when it comes to developing a brand, and both require two different designs for their websites. So what are the differences that brands would use?

What do colours tell your customers?

Did you know that colours evoke feelings from your customers? Red is seen as powerful, exciting and bold. Blue is for a dependable, strong and trustworthy brand, while yellow means optimism, clarity and warmth. The bright the colour the more energetic or emphasise on that brand and their values, while you can use soft pastel colours to represent your brand colours the more calm and inviting your brand is.

Think about what you want your clients to think when they visit your website? What do you want them to associate with your brand?

Let your fonts match your personality

Just like colours, your fonts tell a story about your brand too. They give your clients small insights into your businesses story. For example, a business that has history, or prestige in it’s story, you can use an italic or curly, script font. But for a new, modern business, you would use a simple, sans serif font. Have a look at these companies and analyse what they make you think and feel.

So knowing this, what is your brand styles telling your customers? Is this how you want them to think and feel? Does it tell your customers the correct story about your business?


Always use the same fonts across all of your marketing communication. Use no more than 3 fonts, two of which are the most predominant, and the third to emphasise something. Is your font consistently the same, online and offline? Being consistent across your different marketing communications shows your clients a confident brand.

The importance of design, branding and personalisation on your website creates trust, connection and confidence with your future clients. Doing some work on your brand can be invaluable for your business so your clients know exactly who you are, what your values are and if they match theirs.

Clients and customers are motivated by the way they feel when they engage with a brand, and if you can show what that would be like before they engage with you the easier the sale will be for you.

This being said, what do you plan to do for your business? Will you be making changes to your brand styles, or are they exactly what you thought they’d say to your clients?

Leave a comment below, sharing your thoughts and takeaways from this post.


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