When it comes to search engine optimisation (or SEO as it’s commonly referred to) it’s so important to know what’s working and what’s not, and that’s exactly why I’m sharing this post on how to know if your SEO Strategy is bringing in new visitors to your website (and what to do if it’s not).
Because, it can be challenging to know if your SEO strategy is working? How do you know if your website is SEO optimised or if you’re getting the results within search engines to bring more eyeballs to your website?
If you’re looking to improve your knowledge so your website starts achieving some SEO success and shimmy up those rankings in Google, then look no further, this post will help you do just that.
Organic Traffic
One of the best ways to measure the success of your SEO Strategy is to monitor organic traffic to your website.
The beauty of organic traffic is that it almost seems like your audience found you ‘out-of-the-blue’. When a searcher on Google finds your website through an (unpaid) search results, via your amazing website keywords.
It’s an effortless and free way of marketing that is preferred by business owners around the world, because it frees up your time to focus on what you would rather be doing instead of finding new leads and frees up the bank for other business expenses or investments.
If your keywords are on-point and are bringing in new sales, leads and visitors to your website, you will see a steady increase in organic traffic to your website over time. And I mean over time because month on month, year on year your SEO will increases.
So please add to your to do list to view your Organic traffic, how’s it fairing? Consider conducting some keyword research to identify which keywords to use, and how to attract more like your audience, and don’t forget to optimise your website so your website is buzzing with visitors checking out your offerings.
Keyword Rankings
Another great way to measure the success of your SEO strategy is to review your keyword rankings. This is where your website sits within a search engine results page/s (otherwise nicknamed SERPs) for your specific keyword/s. If your SEO strategy is working, you’ll see your position in SERPs increase over time.
And as there are 10 spots to fight over to get onto the top page this can be tricky. The best thing to do is research your audience and try to rank under the words they’re using to find the solution to their problem, and become the authority in your industry so more people will lead future clients to you via backlinks.
If this is something you’re struggling with at the moment, download my FREE RESOURCE the Keyword Creator.
Backlinks
Talking of backlinks, this can be a great way of increasing traffic to your website kind of like an online referral. A business owner thinks your services or resources can help their audience so they link directly to them.
This allows their audience to see your wonderful offerings and to entice them into your world via lead magnets, likes on social and in no time more sales.
The other added bonus is that Google sees that another website has linked to your website from theirs and understand this means people think of you as the leader in this space.
Not only are you gaining more interest from the websites that link to you, but Google will too and increase its rating of your businesses authority and credibility which means more people can benefit from your knowledge and expertise.
This not only has a massive impact on your businesses ranking within search but going forward it has a significant impact on other businesses you link to on your website too.
Now can you see why everybody obsesses over backlinks?
Conversions
Google is great at understanding if your website provides a great service to your audience or if your website needs some work to improve a searchers experience online.
That being said, if a customer has a problem making a purchase, filling out a contact form or being able to book with you google sees this as an issue and ranks you accordingly. You have google’s reputation on the line here, it’s sharing your content with this website vsisitor and if they have a bad experience on your website Googles rep is tarnished.
What you can do to make Google happy, is by making sure it’s easy for people to do what they come onto your website to do.
Remove any barriers or unnecessary pop-ups. No one needs a 20-step checkout page, faulty buttons, or anything that would stop them from making a purchase, booking or submitting a form.
A great way to see if your website is hindering your website’s seo performance is by viewing your website data and analytics to see if they exit your website on the same page each time or have a high bounce rate on a particular page. This will give you the webpage to review and see what’s stopping your website visitors from continuing.
Analytics
A great place to get started on getting to know your website analytics and data is by setting up Google Site Kit to your WordPress website, or if you’re using another platform connect Google Analytics and Google Search Console.
It provides an overview of the data associated with your website, which you can monitor whenever you visit your website to do updates or add new content. You can see a chart of where your audience are coming from (organic, paid ads, social media, email or other), and it tells you if there are any issues that doesn’t comply with Google’s search requirements.
Analytics are a fantastic resource to improve your SEO strategy and your website’s online success. It will help you measure the effectiveness of your website in achieving your marketing and business goals. And if you’re a small business owner, I bet that’s something you haven’t thought about recently (because when do we have the time, right?)
If you want to go deeper into the data check out my recent post on 6 Critical Website Analytic Tools To Use (if you want clarity on how to get ahead of your competition), because understanding the data is what will provide you with the insights on what to keep doing or what needs changing to meet your audience.
SEO is a long-term strategy for your businesses growth on search engines, there are some more instant strategies but the best are the ones your nurture over time.
It requires consistent love and attention to make sure its being effective for your business. By tracking your organic traffic, keyword rankings, backlinks, conversions, and analytics, you can determine whether your SEO strategy is working the way you would like, and if not you can make adjustments to improve it. And this I’d do frequently so it’s not one big task, it’s instead broken into small manageable tasks.
If you are not seeing the results you imagined, there are always solutions to help your SEO grow, like I mentioned above, it’s all about understanding the data and adjusting your website to speak directly to your audience.
The best outcome of a great SEO strategy is to improve your website’s visibility in search results and it’s credibility so you can effortlessly attract more leads and generate more sales and revenue inline with your big business goals. By following these ways of measuring your SEO success, you can ensure that your hard work is bringing in great results.
I hope you enjoyed this blog post and my advice has helped you with your business journey. It can be hard building a business, but I know you’ve got something really beautiful to share!
If you need any help creating a beautiful website for your business, I have a custom service called A Brand Worth Sharing that will help your business grow online.
If you liked this blog post please share this with others who may enjoy it. You can also find me on social media via @nataliefaithwebdesigns on Instagram or Facebook I share more great tips for your online business on these platforms.
