Client: Casa Andreoli

About the Client

Casa Andreoli Holiday Retreats is a beautiful accommodation option with three properties located in the region of Umbria.

Located 2 hours from both Florence and Rome, Casa Andreoli Holiday Retreats provides the prefect location to stay as you explore the authentic Italian countryside.

Whether it’s your first trip to Italy and are looking for an authentic experience, or travelling from north of the country to the south, and wanting to explore a new location. Umbria, and Casa Andreoli Holiday Retreats, provides the perfect escape for travellers looking for your next Italian holiday.

What the Client Wanted


Purpose

The owner of Casa Andreoli Holiday Retreats, Trish, wanted a website re-design that represented her business as an authentic Italian retreat, develop a logo, increase visibility on search engines (SEO), enable a booking function, and add many more images of the property, surrounds and attractions nearby.

Bookings & Approve Bookings

Trish wanted her accommodation availability to be visible to her customers, so they’re able to book directly. Simplifying her booking system, previously a contact form on her website, this new feature saves her time, and her customers.

In addition, she wanted the property maintenance staff in Italy to have access to the booking calendar so they’d know when a visitor is checking in and out.

Branding

Trish wanted to update her websites fonts, colours and logo to reflect her brand and give her online presence an Italian feel. The owner sketched her logo, and I formatted the logo and added it to her website.

Images

The owner had an array of great photos from of her property, the local area and nearby attractions that she wanted to display on her website. I re-formatted, renamed and uploaded her images onto her new website.

Being found online

As all business owners know, being found online is super important for your customers finding your business, so we implemented an SEO strategy to ensure her customers would be able to find her business and book her services.

 

What I did


Adding a Booking Calendar

We tried and tested many booking platforms, I found a solution that was easy for the client and customer to use. I wanted the owner to feel confident booking clients into her accommodation booking system, block out dates and allow her staff in Italy to be able to see this also.

Custom Design and Branding

As the owner did not have any brand styles prior to this project, we worked closely to create the look and feel she wanted for her business online. We choose a handwritten italic-style font for title headers and a complementary “easy-to-read” font for her body font.

We also decided to use a dark, rich green, and pale green to bring the Italian countryside feel to her website. We paired this with a pale grey and white to complement and balance the other colours, so not to overwhelm the website visitors.

Images

As Trish had a large amount of imagery of her property, the local area and nearby attractions we wanted to find a great solution to display this great content across her website. I created slideshows on informational pages on her website so customer felt well-informed and were able to imagine what it would be like to stay at Casas Andreoli Holiday Retreats and the region of Umbria.

I strategically displayed this content on the website to inform visitors on what to expect when visiting (e.g. the different accommodation options, nearby attractions, local culture and food and wine, etc.)

 

SEO

For this I ensured all images were labeled correctly, text was informative and relevant to each page. I created a great foundation for SEO to grow, and implemented technics that would allow it to do so via keywords and in the design. We also transferred her hosting to secure, reliable host that increases website performance, speed and in-turn SEO.