Call me biased, but marketing your business online in 2019 is essential for it to grow. If you are a small business owner and do not have a website, you are missing out on a lot of customers finding your business!
…But don’t worry, I’m here to advise you on why a website is important for your business and the different online marketing tools out there. At the end of this blog, you will be able to choose the right strategies for you and your business!
I understand, learning how to market your business can be super confusing. There are so many ways to do it! There are books, blogs, podcasts and influencers who tell you to use a particular platform but not actually tell you why you should use that platform for your business. Don’t get me wrong, all their advice is probably right, but I’m here to tell you why.
This year I have made it my mission to give you easy-to-read marketing advice, so your business can thrive in 2019! This marketing advice will breakdown what each tool does so you can decide which platform or tool is right for you and your business.
Where to start? Well, I’ve put together some key points on what I think is the most important online tool, a website!
Why is it important to have a website? Let me tell you…
1. A website creates trust between your customers and your business. When a customer first comes in contact with your business, via Google search, an advertisement or your physical store, their next step is to research your brand.
Customers will research brands before they decide to make a purchase. The research stage is a crucial stage for your business because this is when customers want to learn more about your business and what it can offer them. This interaction with your business is where customers gain trust and decide whether to purchase your product or service.
If a customer researches your brand and finds no online presence, they will be less likely to purchase a product or service (KPMG, 2019).
2. A website is a professional platform where customers are able to gain a detailed understanding of your products or services. You can also show your customers what your business brand is all about. Show some character, give them your best marketing pitch and tell them why your products or services differentiate from other businesses. Allow your customers to connect with your business brand and establish a relationship with it. Again, you are creating trust with your customer.
3. Where there’s a website, there can be Google Analytics. This will be your business’s secret weapon! It can give you demographics on who your customer is, how they found your business, what words they searched and what device they used to find your business.
This will strengthen your marketing strategy because you will begin to understand who your customers are an how to attract them to your business. Once you have gained this knowledge you can fuse the customers’ likes and interests into your marketing campaigns. Warning: You may fall in love with Google Analytics! – I did.
4. Websites are also a great place to sell your products or services. If you are a small business owner selling handmade jewellery, beauty products or an ebook, your business website is the best place to sell these items. Customers can easily purchase these items without leaving the comfort of their homes. Convenience is every!
If after reading this you’re thinking “I can’t afford a website right now!”, that’s okay. You can easily create a business social media page and gather a following until you have the money to invest in a website. Websites are important, but having your business online is better!
I hope you have gained some understanding of why all businesses, big and small, should have a website. My next few blog posts will focus on how to get customers to visit your website. If you have any requests for a particular subject, please send me an email or submit a comment below. See you back here soon!