What is Search Engine Optimisation or SEO?

What is SEO?

This is probably the most commonly asked question in the tech industry and a subject that can be confusing to understand at first. But actually, it’s quite simple. It just hasn’t been explained properly for everyday humans. So, let me break it down for you…

SEO or “Search Engine Optimisation” is when Google, Bing, or whatever your preferred search engine is, reads your website information to understand what you are sharing online.

When someone inputs a keyword or phrase into a search bar, the search engine will load a list of websites that include those keywords or phrases. This is why it is important that search engines understand the information that is on your website.

You need to clearly present your products or services using words and images on your website and across your other online platforms. If you don’t, search engines won’t know when to show your website to people searching for your products and services.

This isn’t the search engine being biased, it simply doesn’t know what your business offers to customers – you’ve to tell it!

So what’s a business owner to do?
I won’t delve in too deep and overwhelm you, but I’ll share some tips to get you off to a great SEO start.
Also, if your working with a website developer, copywriter, photographer or digital marketing expert we all have a knowledge of how to do this, so your online presence is optimised – because we’ve all got your back! 😉

Use one brand name across your channels!

This first SEO tip is an important one and unfortunately, I see it most often amongst small to medium businesses. They have 3 or 4 different business name variations online.

Please, please, please only use one business name on all of your online platforms. Use one name and use it everywhere! On your website, Facebook, Instagram, Google My Business etc.

Search engines and people alike, need to get familiar with who you are and what your business offers. If you use a different name on different platforms it will confuse your customers and search engines. They won’t be sure if they’ve seen your business before or if it was a totally different company.

When you use one name online it introduces your business to these search engines. The more you use one business name online, the more familiar search engines are with your business name and connect all of your online platforms together. Which is awesome and exactly what you want to happen!

When a search engine connects all your platforms together, they start to gain a better understanding of who you are and what your business does, making it soooo much easier for people to find you online!

Images, Video and/or Media

Next tip, is to name your images before uploading them. Why you might ask? Because search engines ready these image names.

If you keep the generic image name (e.g. IMG03838269268) it’s wasted SEO. You could rename the image to your business name, what the image is about, or where on your website it refers to. This will help drive traffic to the image area of your website.

Now, being a small business owner you may not be uploading images to your website that often, but it’s good to keep in mind for other sites such as Pinterest, Youtube, Or Google My Business to name a few. This is because technically Pinterest and Youtube are classed as search engines… but that’s a story for another time. All you need to do is name your images something relevant.

Words

The last important SEO tip is the words you use on your website. As I said earlier, search engines read your website. Not just the code, pages or images but the content too. This is why it is so important to use a consistent name and particular words in your messaging.

The more a search engine understands what your website offers, the better it can match with a customer searching for your goods and services. Bringing you closer to the top of the search results. Which is ideal!

To recap, SEO is your way of telling search engines what your business is about. And you can do this by using one business name, using images with relevant names and using words that describe your business on your website. If you do all this, you will see an increase in how many customers are finding you online. *high-fives all round*

If you have any questions related to SEO please leave a comment below, and I will respond ASAP. Otherwise please contact me directly – I’d be happy to chat more to you on this topic. See you back here soon!

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