by Natalie Faith Ralphs | Apr 4, 2025
Monty Osteo Website Design
Monty Osteo’s name was formed by the community creating this affectionate nickname. This beautiful little osteopath clinic is located in Montmorency, north of Melbourne. With the purpose of improving your overall health because when the body aligns, everything else just falls into place.
Project Launched: March 2025
Project Requirements: Website Design, Brand Update, and New Content
Monty Osteo wanted a refresh to her previous website that Dana (the owner) felt like she had outgrew it and wanted a change. The clinic had under went a relocation and re-branding so a new website to reflect the new change was needed to complete the transformation.
Monty Osteo hired a brand specialist (@jules_designsthings) Dana wanted to align and be more connected to her clients and community who named her business Monty Osteo. She wanted this new brand to be across her website and shared the brand guidelines and background with me.
Dana had a photoshoot at the end of 2024 and wanted to use this imagery across the new website. Jules designs some new visuals from a fresh new logo and favicon to graphics that describes Monty Osteo’s brand values.
For Monty Osteo’s new brand fonts Jule choose one that was available on Google Fonts and another that needed to be purchased. when it comes to the website design, software will need to be added to upload the purchased font.
Dana wanted to see more content on the homepage with clear call-to-actions to specific pages, and adding Monty Osteos social media links to the top of the website so it’s easier for her audience to find these details.
I design a new website design, layout and navigation to reflect their new brand styles. As I previously designed Montmorency Osteopathic Clinic Website Design on WordPress as its allows business the opportunity to grow which made implementing their new design very easy and it went live within 48 hours of receiving the final brand concept and guidelines.
We kept WooCommerce for her online store as the tech was fine it was just a matter of updating the design to reflect the new brand.
Once launched, I made some SEO updates and Dana’s new website was ready to share.
Monty Osteo had a fresh new brand developed by Jules Designs Things. Once completed, I added their new logo, font & colour styles for their new website design, then more subtle branding elements such as their graphics, favicon and specific copy to reflect their brand personality across the design.
One of the new Brand fonts was not available for free on google Fonts or Divi Fonts so we downloaded an .otf, and .woff font file to install into her website, to ensure a consistent brand across Monty Osteo’s marketing.
We reviewed the website page speed as we noticed it was struggling and implemented some updates (and provided Dana with other less urgent strategies), reduced image size and updated the page titles to reflect the new business name while also adding effective keywords to maximise search results.
All buttons use the new brand colours with opposing colours upon hovering to keep website visitors engaged and interested to click.
Facebook and Instgram icons were added to the header of the website so new website visitors looking to follow them on social media, they can do so easily.
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Dana loved the first website design I created and within a 48 hours of getting the final branding guidelines her new website went live.
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Dana’s website visitors increased by 200% upon launch of her new website.
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Now gets an average of 800 clicks each month to their website which has increased her visibility in her area of Montmorency.
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Feels confident sharing her business via her new website because it reflects her new brand’s look and feel, plus looks cool but professional.
“Natalie was excellent to deal with, she took the time to listen to my website ideas and came up with something better than I imagined. I highly recommend Natalie Faith Web Designs.”
Dana Robbins, Monty Osteo (Google Review 2021)
“Love this so much! Thank you for all your amazing work as always Natalie xx”
Dana Robbins, Monty Osteo (Instagram Comment, 2025)
Do you have ideas for your new website that you’d like to discuss with me?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
by Natalie Faith Ralphs | Mar 14, 2025
Al-Anon Family Groups Website Design
Al-Anon Family Groups is a Not-For-Profit (NFP) organisation that supports and provides resources to family members and friends who know or live with someone who struggles with alcohol.
Project Launched: November 2023
Project Requirements: Website Re-design, E-commerce Literature Store, Live Meeting Feed, & SEO Development.
The team at Al-Anon Family Groups are an absolute dream to work with on their new webiste design. They wanted a bold, brand-led, user-friendly website with an active list of their meetings that members are able to view and join, either in-person or online. They also requested an online store so members can purchase literature, and be able to provide resources in other formats such as podcasts, videos and free downloads.
Key Website Themes And Styles
Al-Anon Family Groups wanted a bold, accessible and brand-aligned website that will be able to give their audience the feeling of support, empathy and action.
The Al-Anon Family Groups team are unable to show faces of their members and staffs faces on their website. Instead we will use generic images, Al-Anon Family Groups posters and illustrations.
A critical element to the design was implementing an online eCommerce store full of useful literature for their members so they can easily purchase any resources that will best support them.
It was important to have the website linked to their ‘World Service Audience’, ‘Find A Meeting’ and their other resources that supprort their community.
I worked very closely with Helen and the team on the design and development on the website to ensure the look feel and content was accurate to what they wanted. I created 2 versions of the design before implementing the final design to WordPress.
As Al-Anon Family Groups didn’t have any original images they could use. Instead I sourced images form copyright free websites and illustrations to explain their process and how they can support their members and others in community.
The Al-Anon Family Groups team expressed that they had an inbox that was overflowing with orders and answering many calls for literature orders, which stopped them from working on other tasks that needed actioning in the NFP.
By applying an ecommerce platforms to their website allowed the purchase process to be smoother and less admin intensive. This system freed up their inbox and phonelines for more imprortant tasks.
We also connected Al-Anon Family Group’s meetings to the website which supports each area and the community further – with search functions and maps view so those in the country can find their closest meeting location.
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They have a website that represents their business and brand personality, after 12 years of having the same website that they slowly out-grew. As now there are bold blue and yellow tones, a live “Find A Meeting” feed for both online and in-person meetings, a list of the services they provide, and accessible member resources from free materials to the online literature store.
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They’ve been able to earn more money for their NFP and give back to each area to support their members because now they have an automated system to simplify how their members can purchase resources form the organisation and not from other platforms not connected to their NFP.
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They get over 1,000 monthly clicks (and 20,000 monthy impressions) to their website from google searches, with most results going to their homepage, find a meeting page and member resources page. By Australian and some international customers and a small majority more using their mobile to find them over desktop or laptop users.
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The Al-Anon Family Groups team feel confident to edit and amend the website so it stays up to date, by themselves, and work closely with Natalie on small to large updates to their NFP’s online systems and website if they need more substantial work done to the website.
Want to book in a time to discuss the ideas for your new website?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
by Natalie Faith Ralphs | Nov 28, 2024
Mornington Peninsula Precious Beauty Website Design
Mornington Peninsula Precious Beauty are specialists in skinscare, anti-aging, beauty and relaxation treatments. The founder of Mornington Peninsula Precious Beauty, Debby, is a passionate advocate for organic, natural and sensitive skin care treatments.
Project Launched: November 2024
Project Requirements: New Website Design, Increase SEO, and E-Commerce
Mornington Peninsula Precious Beauty wanted to change website platforms from Wix to WordPress so their audience could disply all their treatments and they were able to sell their treatments and products on their online store.
Key Website Themes And Styles
Precious Beauty is located on the Mornington Peninsula, at the beach-side suburb of Mornignton. Mornington Peninsula Precious Beauty wanted to keep the previous website design’s sunset theme as they’re located close to beautiful beaches and stunning coastal sunsets.
The images and icons used for this design were a mixture of some sourced from copyright sites, the clients own before and after images from treatments, and content from the previous website.
Mornington Peninsula Precious Beauty wanted to change how they offer payments to their clients, so we set up all of their treatments online so their clients can purchase via paypal, credit card or Pay in 4 if they want a payment plan.
We added many buttons around the website that direct clients to the online store and purchase products form the treatments page.
I created a bold yet simple, easy-to-navigate layout for the Mornington Peninsula Precious Beauty team that allowed their brand personality + styles clear to their audience and attract a younger demographic with their redesign.
Their website was already using WordPress so I created a test version to build their new website while keeping their current website live. Then during launch week we hid the website behind a “Coming Soon” page and transferred their new website design across. This allowed the Mornington Peninsula Precious Beauty team to test the new website before going live. I trained the team on how to use their new WordPress CMS + how to update their website content.
Mornington Peninsula Precious Beauty went through a bold re-brand and created marketing collateral with these styles, so creating a website design concept was easy to develop.
I designed a layout that showed their information clearly while also looking modern and easy for their audience to use. As their brand colours are black, white and red, my biggest challenge was using these colours without creating a design that would overwhelm their audience.
I worked with Mornington Peninsula Precious Beauty on SEO Strategies before engaging with them for their new website design, so we had a good SEO base before starting. With this design, the main areas i wanted to focus on were the fresh content across webpages, treatments and products; while applying on-page and technical SEO to their new website design.
Mornington Peninsula Precious Beauty made it clear they wanted email marketing integrated into their website, their Instagram feed to encourage click-throughs and new followers. They always wanted to allow their audience to buy their products on social media by creating a product feed link between their social media and their website.
All of these strategies allow their audience to connect with them easily while being able to purchase their products no matter which platform their audience is using.
It also allows Mornington Peninsula Precious Beauty the ability to remind their audience of the products and services they provide, and encourage new and repeat sales from their audience.
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Mornington Peninsula Precious Beauty made their first sales within 2 days of their new website design launching.
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Clients have been thrilled by the different payment options such as ApplePay and PayPal Pay in 4 so they can simply purchase treatments and flexibly pay over 4 weeks, if needed.
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In the first week of being live, the website gained double the traffic than it previously did when it was on Wix.
“Thank you Natalie Faith Web Designs. I am absolutely thrilled with my new website, you listened to my design criteria but added so much more. My clients young and older will find this [website] easy to navigate, so will their families when purchasing gift cards, Silk products and treatments. I highly recommend Natalie, she is enthusistic, very artistic and just so easy to work with.”
Debby Ralphs, Mornington Peninsula Precious Beauty
Do you have ideas for your new website that you’d like to discuss with me?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
by Natalie Faith Ralphs | May 1, 2024
Montmorency Osteopathic Clinic Website Design
Montmorency Osteopathic is a beautiful little private clinic located in on the leaft streets of Montmorency. It speciliases in treating bodily aches and pains, and has an on-site, plus online store, where you can purchase items that will make you feel better from home.
Project Launched: December 2022
Project Requirements: Design, On-Page SEO, and E-Commerce
Montmorency Osteopathic Clinic wanted a website that able to adapt to her business as it grew and changed, and wanted an easier way for her clients to find and purchase recommended products from here.
The Montmorency Osteopathic Clinic had an idea of the colours & images they wanted to be present throughout the website design and shared this content with me to use. They used soft pinks and peaches to attract women and show that its a soft and warming space.
Dana had two photoshoots prior to engaging with me so I had imagery that were of Dana herself and of her at work so a range of images can show her future clients what to expect prior to engaging with her. We also used icons to describe the types of servcies they offer their clients.
Dana wanted to display the many complimentary products she offers to her clients to be available online for them to purchase post-consultation or if they wanted to view products prior to coming for a consult to purchase at the clinic.
Dana wanted to make it easy for her clients (new & current) to book a consult with her, or one of her staff at the Montmorency Osteopathic Clinic.
And another call-to-action that encouraged website visitors to go to their online store, view their products and buy them online.
I created an open & engaging design that was clean layout and kept navigation obvious. I built Montmorency Osteopathic Clinic website design on WordPress as its allows business the opportunity to grow from a small business to a much larger resource and integrate an eCommerce store too as the business changes and grows.
I built her new website behind a “Coming Soon” page allowing Dana the opportunity to review the updates in of the MontyOsteo website design while still getting leads and client bookings while the website is being built.
We used WooCommerce for her online store so she was able to take payments direct to her account from PayPal, Stripe, GPay, ApplePay or EFT.
Once launched, I shared training video with Dana on how to use their new website and the Divi theme, including custom videos that Dana requested.
The Monty Osteo needed some identifiable font & colour styles for their website and soft, warm pinks and peaches were used to create a warm and engaging brand style for their marketing.
With this design layout and using keywords specific for Monty Osteo we initally focused on-page SEO and getting the foundations right and then once launched we added the technical SEO elements to appease Google.
We integrated Monty Osteo’s other marketing platforms like email and Instgram to the website so new visitors coming from search can choose a marketing platform that they can keep up to date on Monty Osteo’s updates.
They wanted to promote these products on social media & allow their audience to buy from the posts via their website.
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Dana loved the outcome of her website and had minimal edits from inital design to going live. This meant her website was able to go live within in 4 weeks.
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Dana felt confident to make updates to her website, using WordPress and the divi theme to make updates.
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Gets an average of one hundred (100) clicks each month to their website.
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Feels confident to market her business now she has a website that looks professional, and represents her brand well online.
“Natalie was excellent to deal with, she took the time to listen to my website ideas and came up with something better than I imagined. I highly recommend Natalie Faith Web Designs.”
Dana Robbins, Monty Osteo Clinic
Do you have ideas for your new website that you’d like to discuss with me?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
by Natalie Faith Ralphs | Apr 23, 2024
JLP Learning Designer Website Design
JLP Learning Designer is a creative learning design business, with a collaborative approach to her work. Her expertise lies in experiential blended learning, combining online learning with supportive resources and interactive activities.
Project Launched: November 2020
Project Requirements: Design, On-Page SEO & Brand Awareness
JLP Learning Designer wanted a website design to attract businesses looking to educate their staff, their expertise and approach to creating a learning platform and formulate a process to support students.
Janine L Phillips had brand colours selected for the JLP Learning Designer website design but also wanted an additional colour to be added to the palette to add contrast & impact.
Janine from JLP Learning Designer sourced some images, which provided me with more clarity for the direction and aesthetic she was wanting for her website design.
The purpose of the website is to connect with her audience and potensial leads, show them the client projects she’s worked on, and see her approach to developing learning design systems.
I created a simple, easy-to-navigate layout for JLP Learning Designer that had a clear theme of eductaion and creativity. This allowed the webiste content to be front and center to attract a corporate client.
I created the new website using WordPress and creating a custom “Coming Soon” page while I worked in the background and JLP Learning Designer able to attract clients. I trained Janine, the owner, how to use, edit and update their new website going forward.
JLP Learning Designer already had an idea of the brand styles she wanted and so we collatorated to elevate them so there was a memorable theme.
I put togetehr a brand style guide for Janine the icons, fonts and HEX colours, so all of her marketing collateral (created on Canva) will be the exact same as her website so it’s consistent and aligned.
When building the website design into WrdPress I structured her website in an SEO effective layout so the on-page SEO elements were covered, and implemented the basic technical SEO elements prior to launch.
After launching JLP Learning Designer website I shared with Janine the easy-to-action Off-page SEO tasks that would allow her website to gain visibility in search results.
And we’ve been working together post-launch on the technical aspects of SEO as and when Google’s algorithm changes.
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She attracted contracts with dream high-end clients within 6 months of launching her website which included a 1 year contract with a big name client in Melbourne, Victoria.
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Receieved lots of clicks, compliments and positive reviews from their community regarding their beautiful new website.
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Gets a regular 100+ clicks each month to their website.
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Feels more professional and confident in her business now that she has an online location
“Thank you Natalie. You have made such a difference to my little business and blog website – as well as helping me set up a beautiful shop page for my book and a subscription offer.
Not only are you talented, patient and supportive, but you just get it done! You’re available when I need you and you communicate regularly.
It’s such a pleasure working with you and I really look forward to continuing our work together in the new year.”
Janine L Philips, JLP Learning Designer & Miss Meaningful
Want to book in a time to discuss the ideas for your new website?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
