Precious Beauty Mornington Peninsula
Mornington Peninsula Precious Beauty are specialists in skinscare, anti-aging, beauty and relaxation treatments. The founder of Mornington Peninsula Precious Beauty, Debby, is a passionate advocate for organic, natural and sensitive skin care treatments.
Project Launched: November 2024
Project Requirements: New Website Design, Increase SEO, and E-Commerce
Project Overview
Precious Beauty wanted to move platforms from Wix to WordPress so their audience could see all the treatments and Precious Beauty is able to sell their treatments online.
Key Themes And Styles
New Brand Styles & Website Refresh
Precious Beauty is located on the Mornington Peninsula, at the beach-side suburb of Mornignton. Precious Beauty wanted to keep the previous website’s sunset theme as the beauty space is close to beautiful beaches and the coastal sunsets.
New Images & Icons
The images and icons used for this design were a mixture of some sourced from copyright sites, the clients own before and after images from treatments, and content from the previous website.
E-commerce + Product Display
Mornington Peninsula Precious Beauty wanted to change how they offer payments to their clients, so we set up all of their treatments online so their clients can purchase via paypal, credit card or Pay in 4 if they want a payment plan.
Buttons & Calls to Action
We added many buttons around the website that direct clients to the online store and purchase products form the treatments page.
Moodboard
What I Did
1. Development
I created a bold yet simple, easy-to-navigate layout for the Mornington Peninsula Precious Beauty team that allowed their brand personality + styles clear to their audience and attract a younger demographic with their redesign.
Their website was already using WordPress so I created a test version to build their new website while keeping their current website live. Then during launch week we hid the website behind a “Coming Soon” page and transferred their new website design across. This allowed the Mornington Peninsula Precious Beauty team to test the new website before going live. I trained the team on how to use their new WordPress CMS + how to update their website content.
2. A Bold Re-Branding
Mornington Peninsula Precious Beauty went through a bold re-brand and created marketing collateral with these styles, so creating a website design concept was easy to develop.
I designed a layout that showed their information clearly while also looking modern and easy for their audience to use. As their brand colours are black, white and red, my biggest challenge was using these colours without creating a design that would overwhelm their audience.
3. Increase Website SEO
I worked with Mornington Peninsula Precious Beauty on SEO Strategies before engaging with them for their new website design, so we had a good SEO base before starting. With this design, the main areas i wanted to focus on were the fresh content across webpages, treatments and products; while applying on-page and technical SEO to their new website design.
4. Website Features
Mornington Peninsula Precious Beauty made it clear they wanted email marketing integrated into their website, their Instagram feed to encourage click-throughs and new followers. They always wanted to allow their audience to buy their products on social media by creating a product feed link between their social media and their website.
All of these strategies allow their audience to connect with them easily while being able to purchase their products no matter which platform their audience is using.
It also allows Mornington Peninsula Precious Beauty the ability to remind their audience of the products and services they provide, and encourage new and repeat sales from their audience.
The Results
Mornington Peninsula Precious Beauty made their first sales within 2 days of their new website launching.
Clients have been thrilled by the different payment options such as ApplePay and PayPal Pay in 4 so they can simply purchase treatments and flexibly pay over 4 weeks, if needed.
In the first week of being live, the website gained double the traffic than it previously did when it was on Wix.
Testimonial
“Thank you Natalie Faith Web Designs. I am absolutely thrilled with my new website, you listened to my design criteria but added so much more. My clients young and older will find this [website] easy to navigate, so will their families when purchasing gift cards, Silk products and treatments. I highly recommend Natalie, she is enthusistic, very artistic and just so easy to work with.”
Debby Ralphs, Mornington Peninsula Precious Beauty
Do you have ideas for your new website that you’d like to discuss with me?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
