Agas Plumber
Agas Plumber is a service-based company which specialises in the repair, replacement, and installation of gas hot water, gas heating and cooling and gas pool and spa appliances on the Mornington Peninsula, Victoria.
Project Launched: November 2018
Project Requirements: Design, On-Page SEO & Increase Sales
Purpose
Geoff from Agas Plumber contacted me to give his website an update to reflect his businesses re-branding, increase customer enquiries and reduce their monthly Google Ad spend.
Website Styles & Ideas
Key Themes And Styles
New Brand Styles + Layout
Geoff was interested in having a website refresh. He wanted a summary section on his front page to feature his popular customer services. While also, making it easy for his customers to see what he does, how they can book his services and where he’s located.
Images
The website needed some fresh, new high-resolution images that connected with his target audience, and show them which services he offers and how he can help them. Also Geoff had a headshot image on his webiste, and wanted to keep it for his new website too.
Call-To-Action
As Geoff works on the road from job to job, he wanted an easy way for his customers “call now” button on his website was super important. He wanted it to be easy for customers to call him and to book in his services.
FAQ's
Geoff wanted to be able to answer his customers most common questions while they were browsing his website, before they contact him, so we created an FAQ Page.
MoodBoard
What I Did
1. Development
I created a beautiful, simple layout for Agas Plumber using WordPress. This will allow Geoff to self-manage his website, uploading new images, refreshing text, and other features as his business grows.
2. Apply Branding
Agas Plumber was re-branded in July 2018, and subsequently needed a new website to reflect the new brand styles. I designed a website that used these new styles, and a sophisticated, clean layout.
3. SEO Boost
As Agas Plumber has been online for many years they have an established online presence on search engines. We wanted to boost it further by adding SEO keywords and tags to his new website content.
As Geoff is a small business owner I wanted to help him reduce his marketing costs while maintaining his current SEO presence and business engagement.
4. Calls to Actions
I made it super easy for Geoffs client’s to contact him by having a “call now” button in the header of his website so it appears on every page, and adding a contact form on each service page.
The Results
The project met each objective Geoff identified and took his offline brand styles online, so his clients can identify his brand from his business cards and van, to his website and online presence.
Agas Plumber’s established online + offline presence coupled with an SEO keywords throughout all of his new website.
I regularly follow up with Geoff to see how his website is performing, and he shared he has reduced his Google Ad spend by AUD$400 per month because the SEO strategy we used on his website has attracted so many new clients that he can’t keep up with demand & is booked out for months in advance.
Since the redevelopment and launch of the new website, Geoff has noticed that the SEO keywords we integrated into his website attracted new clients and boosted his visibility on search engines by 8% shortly after launch, moving him up thr rankings in search engines. This is a great result for Geoff!
Geoff has had more ideas he wants to add to his website and I have continued to bring his ideas to life. We have added a new service map, updating website content and continue to add more SEO tools and strategies to his website.
Testimonial
“Thanks to Natalie I now have a great website. She is very creative, she listens and knows her stuff. Don’t take my word for it take a look at my website – it’s awesome!
Geoff, Agas Plumber
Want to book in a time to discuss the ideas for your new website?
If you have some great ideas for your business that you want to show to have on your website, book in a time for us to talk.
