Al-Anon Family Groups

Al-Anon Family Groups is a Not-For-Profit (NFP) organisation that supports and provides resources to family members and friends who know or live with someone who struggles with alcohol.

Project Launched: November 2023

Project Requirements: Website Re-design, E-commerce Literature Store, Live Meeting Feed, & SEO Development.

An image of the new Al-Anon Family Groups Website on an ipad and mobile.

Project Overview

The team at Al-Anon Family Groups are an absolute dream to work with. They wanted a bold, user-friendly website with a live list of their meetings that members are able to view and join, either in-person or online. They wanted an online store for members to purchase literature, and be able to provide resources in other formats such as podcasts, videos and free downloads.

Moodboard

Beingwell Website design Moodboard

Key Themes And Styles

New Brand Styles + Layout

Al-Anon Family Groups wanted a bold, accessible and brand-aligned website that will be able to give their audience the feeling of support, empathy and action.

Images

The Al-Anon Family Groups team are unable to show faces of their members and staffs faces on their website. Instead we will use generic images, Al-Anon Family Groups posters and illustrations.

Online Platform

A critical element to the design was implementing an online store full of useful literature for their members so they can easily purchase any resources that will best support them.

Calls to Action

It was important to have the website linked to their ‘World Service Audience’, ‘Find A Meeting’ and their other resources that supprort their community.

Agas Plumber Website Project

What I Did

1. Design + Development

I worked very closely with Helen and the team on the design and development on the website to ensure the look feel and content was accurate to what they wanted. I created 2 versions of the design before implementing the final design to WordPress.

2. Images

As Al-Anon Family Groups didn’t have any original images they could use. Instead I sourced images form copyright free websites and illustrations to explain their process and how they can support their members and others in community.

3. Systems + e-Commerce

The Al-Anon Family Groups team expressed that they had an inbox that was overflowing with orders and answering many calls for literature orders, which stopped them from working on other tasks that needed actioning in the NFP.

By applying an ecommerce platforms to their website allowed the purchase process to be smoother and less admin intensive. This system  freed up their inbox and phonelines for more imprortant tasks.

We also connected Al-Anon Family Group’s meetings to the website which supports each area and the community further – with search functions and maps view so those in the country can find their closest meeting location.

The Results

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They have a website that represents their business and brand personality, after 12 years of having the same website that they slowly out-grew. As now there are bold blue and yellow tones, a live “Find A Meeting” feed for both online and in-person meetings, a list of the services they provide, and accessible member resources from free materials to the online literature store.

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They’ve been able to earn more money for their NFP and give back to each area to support their members because now they have an automated system to simplify how their members can purchase resources form the organisation and not from other  platforms not connected to their NFP.

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They get over 1,000 monthly clicks (and 20,000 monthy impressions) to their website from google searches, with most results going to their homepage, find a meeting page and member resources page. By Australian and some international customers and a small majority more using their mobile to find them over desktop or laptop users.

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The Al-Anon Family Groups team feel confident to edit and amend the website so it stays up to date, by themselves, and work closely with Natalie on small to large updates to their NFP’s online systems and website if they need more substantial work done to the website.

Agas Plumber Website Project

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