Hassett is a boutique recruitment firm who pride themselves on being engaging, genuine and personal. Located on Flinders Lane, Melbourne between Degraves and Elizabeth streets, their recruitment agency specialise in senior and junior recruitment of accounting and finance, executive, sales and marketing, professional, operational, technology and human resources sectors.
Project Launched: May 2019
Project Requirements: Design, On-Page SEO & Increase Sales
Hassett approached Natalie to update their website to include the firms new branding, boost SEO, minimise unnecessary pages and add videos to their webiste.
Key Themes And Styles
New Brand Styles + Website Refresh
The Hassett Team expressed they wanted a full website refresh. They’d been working with a graphic designer and simplified their brand styles to reflect their Degraves Street location in Melbourne.
Hassett only had stock images on their website and they wanted new images of their new office and staff. They had new staff start, and some leave since their last team photos.
As Hassett is a recruitment agency they wanted to show new jobs on their website and allow candidates to apply for these jobs, with a doc, pdf or video.
Calls to Action
The Hassett Team told me that their old website doesn’t make it easy for their clients or candidates to contact them, and wanted to make this process easier.
What I Did
I created a beautiful clean easy-to-navigate layout for the Hassett team that showed their new brand colours, style and personality. I built their website using WordPress as it allows them to easily self-manage their website, something they expressed they wanted to do. I trained the team on how to use the WordPress CMS to update their website content.
2. Apply Branding
Hassett went through a re-brand prior to engaging with me, I created a layout that presented their information clearly and also showed their brand personality. As their brand colours are black and white, I introduced some grey hues to soften the website so it felt warm and welcoming, like you feel when you meet the team.
I hired a photographer to take photos of the team and office to use across their website. These images really helped to show Hassett’s personality and their Degraves st vibe.
3. SEO Boost
Hassett had an established SEO presence on search engines, but they wanted it to increase so they could attract more of their ideal audience. I optimised their website page copy and set up pages correctly for SEO.
All their new images were optimised using thier keywords to attract more website visitors, clients and candidates.
For their website I created two call to action buttons on the front page so visitors can find the information they want as quickly as possible. There is a “Call the Team” button and a “Visit the Assignments page” button.
Every page has a contact form and clients can sign up to their newsletter to so they can see new jobs once they’re uploaded.
Plus, adding “upload a video resume” option, so their candidate’s job application stood out in comparision to other applicants.
After adding the feature “upload a video resume” Hassett shared with me this feature had been successful for their candidates, using it during the first one week after the website went live, and the clients gaining jobs quickly.
Hassett saw their website visitation increase from search engines, and found they didn’t have to work quite so hard online and offline marketing to gain new clients and candidates.
They gained an increase in enquiries from their website that they had to hire an assistant to help answer and forward enquiries to the correct recrutiment specialist.
They feel proud sharing their webiste with their dream audience and receieved lots of compliments regarding their new website after it launched from many of their clients.
“Nat was great to deal with and brought the simple, uncomplicated, vision I had for our website redevelopment to life. She is easy to work with and very talented.”
Grace Daniell, Hassett